Pagoda，full name is Shenzhen Pagoda Industrial Development Co., Ltd. Pagoda started in 1997, and the company was formally established in 2002. In the same year, the first fruit chain franchise store was opened in China. Pagoda is a fruit industry chain enterprise integrating fruit production, trade and retail, and is also the pioneer of fruit franchise chain business.

As of September 2019, the number of Pagoda stores has exceeded 4,000, covering more than 80 cities in China. More than 230 special fruit supply bases have been established worldwide. In August 2020, Pagoda was ranked 256th on the Suzhou New District · Hurun Global Unicorn Index 2020 with a market capitalization of RMB 10 billion.